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Mit dem Einkaufen fortfahrenSIAL Paris 2026: Bangkok Came to Paris
Five days of Thai flavours, warm welcomes and inspiring conversations. Relive SIAM at SIAL Paris 2026 — from our Bangkok-inspired tuk-tuk stand to Thai tastings and new product discoveries.
A little Bangkok in Paris
From 17 to 21 October, our SIAM team brought a little of Bangkok to SIAL Paris. Thank you to everyone who visited us in Hall 5A, Booth F067, for five days of Thai tastings, product discoveries and inspiring conversations.
Our tuk-tuk, bamboo tables and colourful Thai details brought the spirit of Bangkok to the exhibition floor. The stand was designed as a place to pause, taste something delicious and talk about food.
For us, sharing Thai cuisine means sharing its warmth as well as its flavours. It was a pleasure to welcome familiar faces, introduce our team to new visitors and bring a little Thai hospitality to Paris.
Good food. Great conversations.
Over Thai tastings, we reconnected with long-standing partners and met new retailers and distributors from around the world. Each conversation brought a different perspective: a favourite recipe, an idea for a display, a question about an ingredient or a new market to explore.
Thank you for your curiosity, thoughtful feedback and enthusiasm. You helped make our stand a lively meeting place throughout the exhibition.
New discoveries, familiar favourites
From our Mango Sticky Rice dessert kit to Thai curries, noodles and sauces, visitors explored plenty of ways to bring Thailand to the table. Everyday cooking essentials sat alongside kits that make it easy to discover a new dish.
Our colourful product displays also offered ideas for bringing that same energy into stores. SIAL was a chance to see the range together, discuss assortments and imagine how SIAM could fit into different kitchens and markets.
The people behind the flavours
Thank you for taking the time to meet our team. Sharing food, recipes and a little Thai hospitality is at the heart of SIAM — and it was a pleasure to share it with you in Paris.
For those who picked up a copy of WOKLIFE, the journey continues beyond the stand. Our magazine brings together Thai recipes, food stories and the people behind our products, with plenty of inspiration for the next meal.
Read WOKLIFE Issue 01 | Read WOKLIFE Issue 02
Let’s keep the conversation going
Whether we met in Paris or you followed the event from afar, thank you for being part of the SIAM journey. Looking for product details, samples or ideas for your market? Our team would be delighted to hear from you.